AlikeAudience #mDMP is a mobile focused data management platform in APAC. We empower marketers to reach lookalike and valuable mobile customers. We build precise audience segments based on verified location insights and in-app behaviors of over 591 million mobile profiles. AlikeAudience collects user-permitted and deep device-level data. Datasets collected include a unique, complete view of installed apps and location signals, users’ actions on mobile apps coupled with frequency of usage. The data are then processed by a proprietary algorithmic scoring model to rank and weigh the results against the average user. With our classification rules, we tag users falling within the highest percentile into their relevant segment.
